X-Rap® Twitchin’ Mullet 2-1/2" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Mullet into pockets where big fish love to ambush their prey.Features: X-style translucent body 3D holographic eyes Slow-sinking subsurface walk-the-dog Casting dives 1’ - 2’ Inshore gamefish species VMC coastal black 1X inline single hooks Specifications: Color: Electric Chicken Body Length: 2-1/2 in. Running Depth: 1-2 ft. Weight: 5/16 oz Buoyancy: Slow sinking Hook Size: Two No. 1 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Twitchin' Mullet Size: 2-1/2" Box Dimensions: 1"H x 2"W x 5"L WT: 0.05 lbs UPC: 022677345109

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X-Rap® Magnum Stick 17 - AnchovyThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features: Magnum Durability Through-wire Construction X-Rap Finishes Textured Translucent Body 3D Holographic Eye Saltwater Prey Patterns Long Casting Internal Holographic Foil VMC® 7266 TI Inline Single Hooks Specifications: Body Length: 17cm Running Depth: Variable Weight: 88g Hook Size: Two No. 6/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: x-Rap Magnum Stick Size: 6-3/4" Box Dimensions: 2"H x 2"W x 9"L WT: 0.25 lbs UPC: 022677327570 Brochure (pdf)

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X-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UVThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat sides create a tight rolling action, while the tail keel adds stability at all speeds. Troll the X-Rap® Magnum® Xtreme fast or slow through reef terrain and around rocky outcrops. Ideal amongst skirted lures or other Rapala lures in a spread. Features: Designed with Rapala’s Magnum level of strength Built with through-wire construction, heavy-duty split rings, and VMC® 9626 3X strong treble hooks Specifications: Color: HD wahoo UV Body Length: 6-1/4 in. Running Depth: 8 ft. Weight: 2-3/8 oz Buoyancy: Floating Treble Hook Size: Two No. 4/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 6-1/4" Box Dimensions: 2"H x 2"W x 11"L WT: 0.2 lbs UPC: 022677300054

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Gulp!® Saltwater Swimming Mullet - 5" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that perfectly mimics this essential saltwater baitfish. The robust mid-section tapers to a narrow tail section, creating the classic mullet silhouette that triggers aggressive strikes from predatory species.Swimming Action Design: The paddle-tail construction generates lifelike swimming motion with every retrieve. The flexible tail kicks and undulates naturally through the water, while the weighted belly design ensures proper swimming orientation and realistic presentation at all retrieve speeds.Textured Realism: Detailed scaling pattern and anatomically correct proportions enhance visual appeal, while the soft, supple Gulp! The material allows for natural flexing and movement. The compressed body shape and realistic fin placement replicate the exact appearance of live mullet that saltwater gamefish feed on daily.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped mullet profile makes it an essential addition to any saltwater angler's tackle box.Features: Realistic head and body design High-action swimming tail Features Gulp! extreme scent dispersion Specifications: Size: 5" Package Count: 4 Model Number: GSSM5-PW WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Brochure (pdf)

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Money Roll Flasher - 8-1/4" - Glow Blue CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x 5"W x 12"L WT: 0.2 lbs UPC: 049762649508

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Money Roll Flasher - 11" - Chrome ScaleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 6"W x 14"L WT: 0.2 lbs UPC: 049762649720

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Money Roll Flasher - 11" - Brandon's SecretGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 6"W x 14"L WT: 0.2 lbs UPC: 049762649706

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Money Roll Flasher - 11" - Glow Blue CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 6"W x 14"L WT: 0.2 lbs UPC: 049762649744

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X-Rap® Saltwater 3-1/8" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Silver Blue Mackerel (SBM) Body Length: 3-1/8 in. Running Depth: 3-5 ft. Weight: 1/4 oz Buoyancy: Suspending Treble Hook Size: Two No. 6 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 3-1/8" Box Dimensions: 1"H x 2"W x 4"L WT: 0.1 lbs UPC: 022677157986

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4-1/8" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.The adjustable trip mechanism can be set specifically for various lure sizes and the size of target fish.Features: Original directional design Heavy-duty welded ring construction It comes with one "O" Ring and an adjustable positive trip mechanism UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 4-1/8 in. Running Depth: 50 ft. Weight: 5.05 oz Color: Fire/silver bottom Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 4-1/8" Box Dimensions: 2"H x 5"W x 8"L WT: 0.4 lbs UPC: 049762647979 Quick Guide (pdf)

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3-1/4" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.The adjustable trip mechanism can be set specifically for various lure sizes and the size of target fish.Features: Original directional design Heavy-duty welded ring construction It comes with one "O" Ring and an adjustable positive trip mechanism UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 3-1/4 in. Running Depth: 35 ft. Weight: 2.53 oz Color: Black/black bottom Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 3.25" Box Dimensions: 2"H x 4"W x 8"L WT: 0.25 lbs UPC: 049762647870 Quick Guide (pdf)

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2-1/4" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.Features: Original directional design Comes with duo-lock snaps UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 2-1/4 in. Running Depth: 20 ft. Weight: 1.56 oz Color: Black/black bottom Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 2.25" Box Dimensions: 1"H x 3"W x 6"L WT: 0.15 lbs UPC: 049762647818 Quick Guide (pdf)

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X-Rap® Saltwater 4" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Electric chicken Body Length: 4 in. Running Depth: 4-6 ft. Weight: 7/16 oz Buoyancy: Suspending Treble Hook Size: Two No. 3 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 4" Box Dimensions: 1"H x 2"W x 5"L WT: 0.05 lbs UPC: 022677345024

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X-Rap® Saltwater 4" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Purple chartreuse Body Length: 4 in. Running Depth: 4-6 ft. Weight: 7/16 oz Buoyancy: Suspending Treble Hook Size: Two No. 3 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 4" Box Dimensions: 1"H x 2"W x 5"L WT: 0.1 lbs UPC: 022677345031

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2-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.Features: Original directional design Comes with duo-lock snaps UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 2-1/4 in. Running Depth: 20 ft. Weight: 1.56 oz Color: Silver/silver bottom crush WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 2.25" Box Dimensions: 1"H x 3"W x 6"L WT: 0.15 lbs UPC: 049762647832 Quick Guide (pdf)

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4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.The adjustable trip mechanism can be set specifically for various lure sizes and the size of target fish.Features: Original directional design Heavy-duty welded ring construction It comes with one "O" Ring and an adjustable positive trip mechanism UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 4-1/8 in. Running Depth: 50 ft. Weight: 5.05 oz Color: Kelly green/silver bottom Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 4-1/8" Box Dimensions: 2"H x 5"W x 8"L WT: 0.4 lbs UPC: 049762647986 Quick Guide (pdf)

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X-Rap® Magnum® Xplode 130 - Hot Wahoo UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point pulls the popper downwards, keeping the X-Rap® Magnum® Xplode stable in all weather conditions; while its deep cupped face generates a thunderous surface explosion with each sweep of your rod. The long-casting, rear-weighted X-Rap® Magnum® Xplode rests tail down, perfectly positioning the 5/0 VMC 75 Series™ 6X Tropic Spark Point hooks which are connected to 2501b split rings.Features: Through-Wire Durable ABS Body 3D Holographic Eye & Internal Foil Explosive & Loud All-Weather Stable Large Saltwater Gamefish VMC® 75 Series™ 6X Tropic Spark Point Hooks Specifications: Body Length: 13cm Running Depth: Top Water Weight: 62g Hook Size: Two No. 2/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Xplode Size: 5-1/4" Box Dimensions: 2"H x 2"W x 8"L WT: 0.2 lbs UPC: 022677310060 Brochure (pdf)

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Husky Magnum 25 - 6-1/4" - SilverThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma Steel® hooks withstand the stresses of demanding use. Trolls up to 12 knots without failure.Features: Heavy Duty Plastic Holographic Foil Slow Rising Trolling Runs 25' Inshore Gamefish Species Rugged VMC 4X Perma Steel Hooks Specifications: Color: Silver (S) Body Length: 6-1/4" Running Depth: 25' Weight: 2-3/8 oz. Floatage: Slow Rising WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Husky Magnum Size: 6-1/4" Box Dimensions: 2"H x 2"W x 11"L WT: 0.2 lbs UPC: 022677273983

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4-1/8" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.The adjustable trip mechanism can be set specifically for various lure sizes and the size of target fish.Features: Original directional design Heavy-duty welded ring construction It comes with one "O" Ring and an adjustable positive trip mechanism UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 4-1/8 in. Running Depth: 50 ft. Weight: 5.05 oz Color: Black/black bottom Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 4-1/8" Box Dimensions: 2"H x 5"W x 8"L WT: 0.4 lbs UPC: 049762647931 Quick Guide (pdf)

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Husky Magnum 15 - 5-1/2" - Red HeadThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma Steel® hooks withstand the stresses of demanding use. Trolls up to 12 knots without failure.Features: Heavy Duty Plastic Holographic Foil Slow Rising Trolling Runs 15' Inshore Gamefish Species Rugged VMC 4X Perma Steel Hooks Specifications: Color: Red Head (RH) Body Length: 5-1/2" Running Depth: 15' Weight: 1-1/4 oz. Floatage: Slow Rising WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Husky Magnum Size: 5-1/2" Box Dimensions: 1"H x 2"W x 9"L WT: 0.1 lbs UPC: 022677260969

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X-Rap® Saltwater 3-1/8" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Electric chicken Body Length: 3-1/8 in. Running Depth: 3-5 ft. Weight: 1/4 oz Buoyancy: Suspending Treble Hook Size: Two No. 6 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 3-1/8" Box Dimensions: 1"H x 2"W x 4"L WT: 0.05 lbs UPC: 022677345000

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Money Roll Flasher - 8-1/4" - Chrome ScaleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x 2"W x 8"L WT: 0.15 lbs UPC: 049762649485

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Tuna Catcher Rigged 5 - 5.5" - SlushyFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures.Features:Come prerigged with 5 ft1.5m of 130 lb. Sufix® mono leader and an 8/0 hookSpecifications: Color: Slushy Length: 5.5"/140mm

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X-Rap® Magnum Stick 17 - HD Blue SardineThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features: Magnum Durability Through-wire Construction X-Rap Finishes Textured Translucent Body 3D Holographic Eye Saltwater Prey Patterns Long Casting Internal Holographic Foil VMC® 7266 TI Inline Single Hooks Specifications: Body Length: 17cm Running Depth: Variable Weight: 88g Hook Size: Two No. 6/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: x-Rap Magnum Stick Size: 6.75" Box Dimensions: 2"H x 2"W x 10"L WT: 0.25 lbs UPC: 022677327594 Brochure (pdf)

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Money Roll Flasher - 8-1/4" - Brandon's SecretGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x 3"W x 10"L WT: 0.1 lbs UPC: 049762649461

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Husky Magnum 25 - 6-1/4" - Red HeadThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma Steel® hooks withstand the stresses of demanding use. Trolls up to 12 knots without failure.Features: Heavy Duty Plastic Holographic Foil Slow Rising Trolling Runs 25' Inshore Gamefish Species Rugged VMC 4X Perma Steel Hooks Specifications: Color: Red Head (RH) Body Length: 6-1/4" Running Depth: 25' Weight: 2-3/8 oz. Floatage: Slow Rising WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Husky Magnum Size: 6-1/4" Box Dimensions: 1"H x 2"W x 10"L WT: 0.2 lbs UPC: 022677273976

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Husky Magnum 15 - 5-1/2" - Silver Blue MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma Steel® hooks withstand the stresses of demanding use. Trolls up to 12 knots without failure.Features: Heavy Duty Plastic Holographic Foil Slow Rising Trolling Runs 15' Inshore Gamefish Species Rugged VMC 4X Perma Steel Hooks Specifications: Color: Silver Blue Mackerel (SBM) Body Length: 5-1/2" Running Depth: 15' Weight: 1-1/4 oz. Floatage: Slow Rising WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Husky Magnum Box Dimensions: 1"H x 2"W x 9"L WT: 0.1 lbs UPC: 022677260983

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Money Roll Flasher - 8-1/4" - Razzle DazzleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x 3"W x 8"L WT: 0.15 lbs UPC: 049762649546

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Money Roll Flasher - 8-1/4" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Series: Max Size: 8-1/4" Box Dimensions: 1"H x 3"W x 8"L WT: 0.15 lbs UPC: 049762649454

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X-Rap® Saltwater 4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Silver Blue Mackerel Body Length: 4 in. Running Depth: 4-6 ft. Weight: 7/16 oz Buoyancy: Suspending Treble Hook Size: Two No. 3 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 4" Box Dimensions: 1"H x 2"W x 5"L WT: 0.1 lbs UPC: 022677117690

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Husky Magnum 25 - 6-1/4" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma Steel® hooks withstand the stresses of demanding use. Trolls up to 12 knots without failure.Features: Heavy Duty Plastic Holographic Foil Slow Rising Trolling Runs 25' Inshore Gamefish Species Rugged VMC 4X Perma Steel Hooks Specifications: Color: Purple Mackerel (PM) Body Length: 6-1/4" Running Depth: 25' Weight: 2-3/8 oz. Floatage: Slow Rising WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Husky Magnum Size: 6-1/4" Box Dimensions: 2"H x 2"W x 11"L WT: 0.25 lbs UPC: 022677273969

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Husky Magnum 25 - 6-1/4" - Silver Blue MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma Steel® hooks withstand the stresses of demanding use. Trolls up to 12 knots without failure.Features: Heavy Duty Plastic Holographic Foil Slow Rising Trolling Runs 25' Inshore Gamefish Species Rugged VMC 4X Perma Steel Hooks Specifications: Color: Silver Blue Mackerel (SBM) Body Length: 6-1/4" Running Depth: 25' Weight: 2-3/8 oz. Floatage: Slow Rising WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Husky Magnum Size: 6-1/4" Box Dimensions: 1"H x 2"W x 10"L WT: 0.2 lbs UPC: 022677273990

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X-Rap® Saltwater 4-3/4" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Bunker Body Length: 4-3/4 in. Running Depth: 4-8 ft. Weight: 3/4 oz Buoyancy: Suspending Treble Hook Size: Two No. 2 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 4-3/4" Box Dimensions: 1"H x 2"W x 6"L WT: 0.1 lbs UPC: 022677140254

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X-Rap® Saltwater 5-1/2" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Silver Blue Mackerel Body Length: 5-1/2 in. Running Depth: 4-8 ft. Weight: 1-1/2 oz Buoyancy: Suspending Treble Hook Size: Two No. 2/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 5-1/2" Box Dimensions: 1"H x 2"W x 7"L WT: 0.1 lbs UPC: 022677135571

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Money Roll Flasher - 11" - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649805

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Money Roll Flasher - 11" - Glow BiohazardGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649751

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Money Roll Flasher - 8-1/4" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x 3"W x 8"L WT: 0.2 lbs UPC: 049762649478

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Money Roll Flasher - 8-1/4" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x 3"W x 8"L WT: 0.3 lbs UPC: 049762649539

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Money Roll Flasher - 11" - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649768

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Money Roll Flasher - 11" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649713

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Money Roll Flasher - 11" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649775

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CountDown® Magnum® Elite 185 - 7" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the most powerful predator species. Utilizing premium hardware, including 3X VMC® ultra-sharp saltwater hooks, this lure swims true at higher speeds, cast or trolled.Features: Super Tough AbachiWood Sinking Anti-Broach Design Classic Rapala® "Wounded-Minnow" Multi-Species Saltwater 3X VMC® Tin Finish Needle Point Hooks Heavy Duty Split Rings Specifications: Color: Armored Purple Mackerel Body Length: 7" Running Depth: 18' - 21' Weight: 2-3/4 oz. WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Countdown Magnum Elite Size: 7" Box Dimensions: 1"H x 2"W x 11"L WT: 0.3 lbs UPC: 022677370972 Brochure (pdf)

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Money Roll Flasher - 11" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649690

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Money Roll Flasher - 8-1/4" - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark

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Money Roll Flasher - 11" - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 8"W x 11"L WT: 0.3 lbs UPC: 049762649737

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Money Roll Flasher - 11" - Razzle DazzleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649782

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Money Roll Flasher - 8-1/4" - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x 3"W x 9"L WT: 0.2 lbs UPC: 049762649560

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CountDown® Magnum® Elite 145 - 5-3/4" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the most powerful predator species. Utilizing premium hardware, including 3X VMC® ultra-sharp saltwater hooks, this lure swims true at higher speeds, cast or trolled.Features: Super Tough AbachiWood Sinking Anti-Broach Design Classic Rapala® "Wounded-Minnow" Multi-Species Saltwater 3X VMC® Tin Finish Needle Point Hooks Heavy Duty Split Rings Specifications: Color: Armored Flying Fish UV Body Length: 5-3/4" Running Depth: 15' - 18' Weight: 1-7/16 oz. WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Countdown Magnum Elite Size: 5-3/4" Box Dimensions: 1"H x 2"W x 10"L WT: 0.2 lbs UPC: 022677349527 Brochure (pdf)

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