Gulp!® Saltwater Sand Eel - 5" - Silver MudThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Sand Eel Profile: Crafted with a realistic sand eel body shape featuring the distinctive elongated design and natural tapering that perfectly mimics live sand eels. The streamlined profile and smooth texture replicate the exact appearance of the sand eels that stripers, fluke, and other saltwater gamefish actively hunt in sandy bottoms and shallow waters.Lifelike Swimming Action: The soft, supple Gulp! The material allows for natural undulation and serpentine movement that triggers strikes from even the most cautious fish. The flexible construction creates realistic eel-like swimming motion with every retrieve, while the balanced design ensures proper presentation whether drifted naturally or actively worked through the water column.Saltwater Scent Technology: Delivers 400 times more scent than ordinary soft plastics, creating a powerful attraction zone that draws fish from greater distances. The biodegradable formula continuously releases an attractant even when the bait is motionless, making it irresistible to stripers, fluke, weakfish, and other saltwater species that feed heavily on sand eels.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped sand eel profile makes it an essential addition to any saltwater angler's tackle box.Features: Looks, feels, and smells like live sand eels Features Gulp! extreme scent dispersion Specifications: Size: 5" Package Count: 6 Model Number: GSSE5-SMD WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov.

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X-Rap® Magnum Stick 17 - HD BonitoThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features: Magnum Durability Through-wire Construction X-Rap Finishes Textured Translucent Body 3D Holographic Eye Saltwater Prey Patterns Long Casting Internal Holographic Foil VMC® 7266 TI Inline Single Hooks Specifications: Body Length: 17cm Running Depth: Variable Weight: 88g Hook Size: Two No. 6/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: x-Rap Magnum Stick Size: 6.75" Box Dimensions: 2"H x 2"W x 9"L WT: 0.25 lbs UPC: 022677327600 Brochure (pdf)

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X-Rap® Magnum® 15 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Size: 4.75" Box Dimensions: 2"H x 2"W x 9"L WT: 0.2 lbs UPC: 022677140520

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X-Rap® Magnum® 20 Glass GhostThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 20' Body Length: 5-1/2" Weight: 1-5/8 oz Treble Hooks: Two No. 2/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Size: 5.5" Box Dimensions: 2"H x 9"W x 13"L WT: 0.1 lbs UPC: 022677167084

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X-Rap® Magnum® 20 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 20' Body Length: 5-1/2" Weight: 1-5/8 oz Treble Hooks: Two No. 2/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Size: 5.5" Box Dimensions: 1"H x 2"W x 10"L WT: 0.15 lbs UPC: 022677140605

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3-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.The adjustable trip mechanism can be set specifically for various lure sizes and the size of target fish.Features: Original directional design Heavy-duty welded ring construction It comes with one "O" Ring and an adjustable positive trip mechanism UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 3-1/4 in. Running Depth: 35 ft. Weight: 2.53 oz Color: Chartreuse/silver bottom Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 3.25" Box Dimensions: 2"H x 4"W x 8"L WT: 0.3 lbs UPC: 049762647900 Quick Guide (pdf)

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X-Rap® Magnum® 30 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag30 to 30 feet. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards - textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.Features: Deep-Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Color: HD Squid Running Depth: 30' Body Length: 6-1/4" (XRMAG30) Weight: 2-1/2 oz Hook Size: Two No. 4/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Size: 6.25" Box Dimensions: 1"H x 2"W x 10"L WT: 0.25 lbs UPC: 022677317755

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X-Rap® Magnum® 40 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag40 to 40 feet. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards - textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.Features: Deep-Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Color: HD Squid Running Depth: 40' Body Length: 7" (XRMAG40) Weight: 3-3/8 oz Hook Size: Two No. 5/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Size: 7" Box Dimensions: 2"H x 2"W x 11"L WT: 0.3 lbs UPC: 022677317878

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X-Rap® Twitchin’ Mullet 2-1/2" Purple Chartreuse  The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Mullet into pockets where big fish love to ambush their prey.Features: X-style translucent body 3D holographic eyes Slow-sinking subsurface walk-the-dog Casting dives 1’ - 2’ Inshore gamefish species VMC coastal black 1X inline single hooks Specifications: Color: Purple chartreuse Body Length: 2-1/2 in. Running Depth: 1-2 ft. Weight: 5/16 oz Buoyancy: Slow sinking Hook Size: Two No. 1 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Twitchin' Mullet Size: 2-1/2" Box Dimensions: 1"H x 2"W x 5"L WT: 0.05 lbs UPC: 022677345123

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40' Jet Driver - Metallic Blue Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the presentation of lures and baits tight to the river bottom, where most fish are found, without getting hung up in this difficult environment.Trolling anglers incorporate Jet Divers as controlled-dive tools, that are highly capable of bumping over bottom-structure and floating free, should they become stuck.Features: Use trolling or river back trolling Fish-attracting colors Floats at rest UV-bright finish reflects more light energy, strengthening the Jet Diver's visibility Specifications: Length: 4-1/2 in. Running Depth: 40 ft. Color: Metallic blue Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 4.5" Box Dimensions: 1"H x 3"W x 6"L WT: 0.15 lbs UPC: 049762647740 Quick Guide (pdf)

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X-Rap® Saltwater 5-1/2" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Purple chartreuse Body Length: 5-1/2 in. Running Depth: 4-8 ft. Weight: 1-1/2 oz Buoyancy: Suspending Treble Hook Size: Two No. 2/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 5-1/2" Box Dimensions: 2"H x 2"W x 7"L WT: 0.15 lbs UPC: 022677345079

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20' Jet Driver - Clear UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the presentation of lures and baits tight to the river bottom, where most fish are found, without getting hung up in this difficult environment.Trolling anglers incorporate Jet Divers as controlled-dive tools, that are highly capable of bumping over bottom-structure and floating free, should they become stuck.Features: Use trolling or river back trolling Fish-attracting colors Floats at rest UV-bright finish reflects more light energy, strengthening the Jet Diver's visibility Specifications: Length: 3-1/2 in. Running Depth: 20 ft. Color: Clear UV Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 3.5" Box Dimensions: 1"H x 3"W x 6"L WT: 0.15 lbs UPC: 049762647603 Quick Guide (pdf)

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30' Jet Driver - Silver UV CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the presentation of lures and baits tight to the river bottom, where most fish are found, without getting hung up in this difficult environment.Trolling anglers incorporate Jet Divers as controlled-dive tools, that are highly capable of bumping over bottom-structure and floating free, should they become stuck.Features: Use trolling or river back trolling Fish-attracting colors Floats at rest UV-bright finish reflects more light energy, strengthening the Jet Diver's visibility Specifications: Length: 4 in. Running Depth: 30 ft. Color: Silver UV crush WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 4" Box Dimensions: 1"H x 3"W x 6"L WT: 0.15 lbs UPC: 049762647672 Quick Guide (pdf)

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X-Rap® Magnum Stick 17 - HD Wahoo UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features: Magnum Durability Through-wire Construction X-Rap Finishes Textured Translucent Body 3D Holographic Eye Saltwater Prey Patterns Long Casting Internal Holographic Foil VMC® 7266 TI Inline Single Hooks Specifications: Body Length: 17cm Running Depth: Variable Weight: 88g Hook Size: Two No. 6/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: x-Rap Magnum Stick Size: 6.75" Box Dimensions: 2"H x 2"W x 10"L WT: 0.25 lbs UPC: 022677327679 Brochure (pdf)

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X-Rap® Magnum Stick 17 - HD Red Head UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features: Magnum Durability Through-wire Construction X-Rap Finishes Textured Translucent Body 3D Holographic Eye Saltwater Prey Patterns Long Casting Internal Holographic Foil VMC® 7266 TI Inline Single Hooks Specifications: Body Length: 17cm Running Depth: Variable Weight: 88g Hook Size: Two No. 6/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: x-Rap Magnum Stick Size: 6.75" Box Dimensions: 2"H x 2"W x 9"L WT: 0.25 lbs UPC: 022677327648 Brochure (pdf)

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X-Rap® Magnum Stick 17 - HD Hot Pink UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features: Magnum Durability Through-wire Construction X-Rap Finishes Textured Translucent Body 3D Holographic Eye Saltwater Prey Patterns Long Casting Internal Holographic Foil VMC® 7266 TI Inline Single Hooks Specifications: Body Length: 17cm Running Depth: Variable Weight: 88g Hook Size: Two No. 6/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: x-Rap Magnum Stick Size: 6.75" Box Dimensions: 2"H x 2"W x 10"L WT: 0.25 lbs UPC: 022677327631 Brochure (pdf)

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4-1/8" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.The adjustable trip mechanism can be set specifically for various lure sizes and the size of target fish.Features: Original directional design Heavy-duty welded ring construction It comes with one "O" Ring and an adjustable positive trip mechanism UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 4-1/8 in. Running Depth: 50 ft. Weight: 5.05 oz Color: Clear/clear bottom UV Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 4-1/8" Box Dimensions: 2"H x 5"W x 8"L WT: 0.45 lbs UPC: 049762647948 Quick Guide (pdf)

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20' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the presentation of lures and baits tight to the river bottom, where most fish are found, without getting hung up in this difficult environment.Trolling anglers incorporate Jet Divers as controlled-dive tools, that are highly capable of bumping over bottom-structure and floating free, should they become stuck.Features: Use trolling or riverback trolling Fish-attracting colors Floats at rest UV-bright finish reflects more light energy, strengthening the Jet Diver's visibility Specifications: Length: 3-1/2 in. Running Depth: 20 ft. Color: Purple UV Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 3.5" Box Dimensions: 1"H x 3"W x 6"L WT: 0.1 lbs UPC: 049762647573 Quick Guide (pdf)

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4-1/8" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.The adjustable trip mechanism can be set specifically for various lure sizes and the size of target fish.Features: Original directional design Heavy-duty welded ring construction It comes with one "O" Ring and an adjustable positive trip mechanism UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 4-1/8 in. Running Depth: 50 ft. Weight: 5.05 oz Color: Black/black bottom Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 4-1/8" Box Dimensions: 2"H x 5"W x 8"L WT: 0.4 lbs UPC: 049762647931 Quick Guide (pdf)

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X-Rap® Magnum® 20 SilverThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 20' Body Length: 5-1/2" Weight: 1-5/8 oz Treble Hooks: Two No. 2/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Size: 5.5" Box Dimensions: 2"H x 2"W x 8"L WT: 0.2 lbs UPC: 022677140629

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3-1/4" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.The adjustable trip mechanism can be set specifically for various lure sizes and the size of target fish.Features: Original directional design Heavy-duty welded ring construction It comes with one "O" Ring and an adjustable positive trip mechanism UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 3-1/4 in. Running Depth: 35 ft. Weight: 2.53 oz Color: Fire/silver bottom Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 3.25" Box Dimensions: 2"H x 4"W x 8"L WT: 0.3 lbs UPC: 049762647917 Quick Guide (pdf)

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30' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the presentation of lures and baits tight to the river bottom, where most fish are found, without getting hung up in this difficult environment.Trolling anglers incorporate Jet Divers as controlled-dive tools, that are highly capable of bumping over bottom-structure and floating free, should they become stuck.Features: Use trolling or river back trolling Fish-attracting colors Floats at rest UV-bright finish reflects more light energy, strengthening the Jet Diver's visibility Specifications: Length: 4 in. Running Depth: 30 ft. Color: Purple UV Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 4" Box Dimensions: 1"H x 3"W x 6"L WT: 0.15 lbs UPC: 049762647634 Quick Guide (pdf)

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X-Rap® Twitchin’ Mullet 3-1/8" Purple ChartreuseThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Mullet into pockets where big fish love to ambush their prey.Features: X-style translucent body 3D holographic eyes Slow-sinking subsurface walk-the-dog Casting dives 1’ - 2’ Inshore gamefish species VMC coastal black 1X inline single hooks Specifications: Color: Purple chartreuse Body Length: 3-1/8 in. Running Depth: 1-2 ft. Weight: 7/16 oz Buoyancy: Slow sinking Hook Size: Two No. 2/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Twitchin' Mullet Size: 3-1/8" Box Dimensions: 1"H x 2"W x 5"L WT: 0.05 lbs UPC: 022677345154

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3-1/4" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.The adjustable trip mechanism can be set specifically for various lure sizes and the size of target fish.Features: Original directional design Heavy-duty welded ring construction It comes with one "O" Ring and an adjustable positive trip mechanism UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 3-1/4 in. Running Depth: 35 ft. Weight: 2.53 oz Color: Black/black bottom Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 3.25" Box Dimensions: 2"H x 4"W x 8"L WT: 0.25 lbs UPC: 049762647870 Quick Guide (pdf)

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X-Rap® Magnum® Xtreme 6-1/4" HD Blue SardineThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat sides create a tight rolling action, while the tail keel adds stability at all speeds. Troll the X-Rap® Magnum® Xtreme fast or slow through reef terrain and around rocky outcrops. Ideal amongst skirted lures or other Rapala lures in a spread. Features: Designed with Rapala’s Magnum level of strength Built with through-wire construction, heavy-duty split rings, and VMC® 9626 3X strong treble hooks Specifications: Color: HD blue sardine Body Length: 6-1/4 in. Running Depth: 8 ft. Weight: 2-3/8 oz Buoyancy: Sinking Treble Hook Size: Two No. 4/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 6-1/4" Box Dimensions: 2"H x 2"W x 11"L WT: 0.25 lbs UPC: 022677299952

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X-Rap® Magnum® 15 Spotted MinnowThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Size: 4.75" Box Dimensions: 1"H x 1"W x 9"L WT: 0.15 lbs UPC: 022677140568

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Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a ‘lift and fall’ slow-pitch technique to get the Kensaki darting aggressively upwards during the lift, followed by a very tight horizontal flutter on the fall.Specifications: Color: Mack Daddy Length: 6.75"/171mm Size: 220 Weight: 7-3/4oz/220g

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Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a ‘lift and fall’ slow-pitch technique to get the Kensaki darting aggressively upwards during the lift, followed by a very tight horizontal flutter on the fall.Specifications: Color: Chartreuse Blink Length: 6.75"/171mm Size: 220 Weight: 7-3/4oz/220g

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Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a ‘lift and fall’ slow-pitch technique to get the Kensaki darting aggressively upwards during the lift, followed by a very tight horizontal flutter on the fall.Specifications: Color: Candy Floss Length: 6.75"/171mm Size: 220 Weight: 7-3/4oz/220g

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Vortex® Speed 200 Jig - 6.25" - 7oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates a maximum flash that drives fish crazy. Each jig is pre-rigged with a stainless steel ball-bearing swivel and a single VMC® Assist hook.Features: Each side has a separate finish, creating a unique visual effect and flash as the lure rotates and flutters during the fall Heavy heavy-duty ball-bearing swivel allows you to tie your line directly to the solid hook ring and let the lure swim freely Ultra-strong solid rings Premium VMC® hook Specifications: Color: Black/purple Length: 6.25 in. Size: 200 Weight: 7 oz WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 6.25" Box Dimensions: 1"H x 2"W x 9"L WT: 0.5 lbs UPC: 022677159522

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Kensaki 170 Jig - 6" - 6oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a ‘lift and fall’ slow-pitch technique to get the Kensaki darting aggressively upwards during the lift, followed by a very tight horizontal flutter on the fall.Specifications: Color: UV green sardine zebra Length: 6 in. Size: 170  Weight: 6 oz WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 6" Box Dimensions: 1"H x 2"W x 12"L WT: 0.45 lbs UPC: 022677322414

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Tuna Catcher Rigged 5 - 5.5" - Candy FlossFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures.Features:Come prerigged with 5 ft1.5m of 130 lb. Sufix® mono leader and an 8/0 hookSpecifications: Color: Candy Floss Length: 5.5"/140mm

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Tuna Catcher Rigged 5 - 5.5" - MahiFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures.Features:Come prerigged with 5 ft1.5m of 130 lb. Sufix® mono leader and an 8/0 hookSpecifications: Color: Mahi Length: 5.5"/140mm

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Tuna Catcher Rigged 5 - 5.5" - Monte CarloFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures.Features:Come prerigged with 5 ft1.5m of 130 lb. Sufix® mono leader and an 8/0 hookSpecifications: Color: Monte Carlo Length: 5.5"/140mm

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Tuna Catcher Rigged 5 - 5.5" - SkipjackFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures.Features:Come prerigged with 5 ft1.5m of 130 lb. Sufix® mono leader and an 8/0 hookSpecifications: Color: Skipjack Length: 5.5"/140mm

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20' Jet Driver - Black Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the presentation of lures and baits tight to the river bottom, where most fish are found, without getting hung up in this difficult environment.Trolling anglers incorporate Jet Divers as controlled-dive tools, that are highly capable of bumping over bottom-structure and floating free, should they become stuck.Features: Use trolling or river back trolling Fish-attracting colors Floats at rest UV-bright finish reflects more light energy, strengthening the Jet Diver's visibility Specifications: Length: 3-1/2 in. Running Depth: 20 ft. Color: Black UV Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 3.5" Box Dimensions: 1"H x 3"W x 6"L WT: 0.1 lbs UPC: 049762647597 Quick Guide (pdf)

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20' Jet Driver - Blue UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the presentation of lures and baits tight to the river bottom, where most fish are found, without getting hung up in this difficult environment.Trolling anglers incorporate Jet Divers as controlled-dive tools, that are highly capable of bumping over bottom-structure and floating free, should they become stuck.Features: Use trolling or river back trolling Fish-attracting colors Floats at rest UV-bright finish reflects more light energy, strengthening the Jet Diver's visibility Specifications: Length: 3-1/2 in. Running Depth: 20 ft. Color: Blue UV Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 3.5" Box Dimensions: 1"H x 3"W x 6"L WT: 0.15 lbs UPC: 049762647580 Quick Guide (pdf)

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X-Rap® Magnum® Stick - Mint GreenWeighted for long-casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S curves on retrieve. The horizontal line tie allows for a wider swimming action. Heavy-duty through wire constructions withstands savage big blue water predators. Once stopped, the stick bait dives head-down with a fish triggering flutter. Durable plastic body in either translucent with internal scalloped foil or chromed finishes. Even the slightest motion creates a life-like flash.Features: Heavy-Duty Through Wire Construction Horizontal Line Tie Long-Casting Wide S Curves on Retrieve Dives Head-Down with Flutter Multi-Species Saltwater VMC® Tin Finish 4X Inline Single Hooks Specifications: Color: Mint Green Running Depth: Variable Body Length: 6-3/4" (XRMAGST17) Weight: 3-1/8 oz WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: x-Rap Magnum Stick Size: 6.75" Box Dimensions: 1"H x 2"W x 9"L WT: 0.3 lbs UPC: 022677362649

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4-1/8" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.The adjustable trip mechanism can be set specifically for various lure sizes and the size of target fish.Features: Original directional design Heavy-duty welded ring construction It comes with one "O" Ring and an adjustable positive trip mechanism UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 4-1/8 in. Running Depth: 50 ft. Weight: 5.05 oz Color: Fire/silver bottom Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 4-1/8" Box Dimensions: 2"H x 5"W x 8"L WT: 0.4 lbs UPC: 049762647979 Quick Guide (pdf)

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X-Rap® Magnum® 15 - HD SquidX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards - textured translucent body, internal holographic foil, and 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lips for added attraction.Features: Deep-Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Color: HD Squid Running Depth: 15' Body Length: 4-3/4" (XRMAG15) Weight: 1-1/8 oz Hook Size: Two No. 1/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Size: 4.75" Box Dimensions: 1"H x 2"W x 9"L WT: 0.2 lbs UPC: 022677317519

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High-Speed Tuna Catcher Rigged 7 - 7.5" - Candy FlossDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head, engineered for maximum stability and dynamic movement. Its hefty design ensures the perfect action at higher trolling speeds. Pre-rigged with top-tier VMC hooks and a robust Sufix leader, this Tuna Catcher is tournament-ready straight out of the package. Ideal for those fast-paced chases, it promises to be a game-changer in your offshore pursuits.Features: Triangular metal head for enhanced stability and action Vibrant, painted finish for greater visual attraction Pre-rigged with premium VMC hooks for reliability Equipped with a durable Sufix leader for immediate use Optimal weight of 100g for high-speed trolling efficiency The generous length of 190mm targets larger game fish Specifications: Color: Candy Floss Length: 7.5"/190mm

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Big Game Catcher 8 - 8.25" - Black KnightThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicit savage strikes. Whether you rig it with ballyhoo, strip bait or "naked" this is an all-around lure good for billfish and large gamefish species anywhere in the world.Features: Head Features Holographic 3D Eye with Embedded Holographic Foil Durable Synthetic and Holographic Foil Skirt Pre-rigged with VMC® 90 Hook and 5 ft. / 175 lb. (1.5m / 79kg) Premium Sufix® Leader Troll Up to 7 Knots Specifications: Color: Black Knight Length: 8.25"/210mm

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X-Rap® Magnum® 15 - HD Flying FishX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards - textured translucent body, internal holographic foil, and 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lips for added attraction.Features: Deep-Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Color: HD Flying Fish Running Depth: 15' Body Length: 4-3/4" (XRMAG15) Weight: 1-1/8 oz Hook Size: Two No. 1/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Size: 4.75" Box Dimensions: 1"H x 2"W x 9"L WT: 0.2 lbs UPC: 022677317458

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X-Rap® Magnum® 20 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag20 to 20 feet. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards - textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.Features: Deep-Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Color: HD Squid Running Depth: 20' Body Length: 5-1/2" (XRMAG20) Weight: 1-5/8 oz Hook Size: Two No. 2/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Size: 5.5" Box Dimensions: 2"H x 2"W x 10"L WT: 0.2 lbs UPC: 022677317632

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High-Speed Tuna Catcher Rigged 8 - 8" - Dark KnightThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticulously crafted lure boasts a distinctive painted, triangular metal head that enhances stability and grants the weight and movement needed to achieve optimal action even at breakneck speeds. Pre-rigged with top-of-the-line VMC hardware and coupled with a robust Sufix leader, this lure is tournament-ready straight out of the packet. Whether you're chasing the thrill of hooking the elusive bluefin or engaging in a fast-paced pursuit of yellowfin, the Williamson High-Speed Tuna Catcher Rigger is engineered to deliver results when the pace picks up and the stakes are high.Features: Triangular Metal Head: Unique painted design provides exceptional stability and action at high speeds. Pre-Rigged Convenience: Comes ready with premium VMC hardware and a Sufix leader for immediate use. High-Speed Trolling: Optimized for high-speed trolling to attract the fastest swimmers in the ocean. Efficient Weight: At 170g, it strikes the perfect balance between heft and agility. Substantial Size: 203mm/8 inches in length, making it visible and attractive to a wide range of game fish. Quality Construction: Durable and designed to withstand the demands of high-speed offshore trolling. Lead-Free Specifications: Color: Dark Knight Length: 8"/203mm

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High-Speed Tuna Catcher Rigged 7 - 7.5" - Monte CarloDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head, engineered for maximum stability and dynamic movement. Its hefty design ensures the perfect action at higher trolling speeds. Pre-rigged with top-tier VMC hooks and a robust Sufix leader, this Tuna Catcher is tournament-ready straight out of the package. Ideal for those fast-paced chases, it promises to be a game-changer in your offshore pursuits.Features: Triangular metal head for enhanced stability and action Vibrant, painted finish for greater visual attraction Pre-rigged with premium VMC hooks for reliability Equipped with a durable Sufix leader for immediate use Optimal weight of 100g for high-speed trolling efficiency The generous length of 190mm targets larger game fish Specifications: Color: Monte Carlo Length: 7.5"/190mm

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High-Speed Tuna Catcher Rigged 7 - 7.5" - SlushyDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head, engineered for maximum stability and dynamic movement. Its hefty design ensures the perfect action at higher trolling speeds. Pre-rigged with top-tier VMC hooks and a robust Sufix leader, this Tuna Catcher is tournament-ready straight out of the package. Ideal for those fast-paced chases, it promises to be a game-changer in your offshore pursuits.Features: Triangular metal head for enhanced stability and action Vibrant, painted finish for greater visual attraction Pre-rigged with premium VMC hooks for reliability Equipped with a durable Sufix leader for immediate use Optimal weight of 100g for high-speed trolling efficiency The generous length of 190mm targets larger game fish Specifications: Color: Slushy Length: 7.5"/190mm

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High-Speed Tuna Catcher Rigged 7 - 7.5" - RastaDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head, engineered for maximum stability and dynamic movement. Its hefty design ensures the perfect action at higher trolling speeds. Pre-rigged with top-tier VMC hooks and a robust Sufix leader, this Tuna Catcher is tournament-ready straight out of the package. Ideal for those fast-paced chases, it promises to be a game-changer in your offshore pursuits.Features: Triangular metal head for enhanced stability and action Vibrant, painted finish for greater visual attraction Pre-rigged with premium VMC hooks for reliability Equipped with a durable Sufix leader for immediate use Optimal weight of 100g for high-speed trolling efficiency The generous length of 190mm targets larger game fish Specifications: Color: Rasta Length: 7.5"/190mm

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